Know your UPS shipping methods!

We are having a hard time getting online shoppers to choose the correct shipping method.
Unfortunately, our shopping cart doesn't give our customers clear choices during checkout.
Many are choosing costly UPS expedited services when UPS Ground service will get it there in the same amount of time. Here is a Time-In-Transit map for UPS Ground Service. There is a link to this map during the checkout process but most people are not looking at it.